The decline of social shopping is typically a direct response to society’s refusal to be subjugated to an insufficient response from ‘upper management’, to filter down proper marching order to facilitate the proper act of engaging a customer while in a retail environment.
How many times have you gone to buy a car and the guy wouldn’t take ‘NO’ for an answer. How many times have you been to the dentist (that reminds me, I have to get one) and had him or her try selling you a ‘special’ toothbrush, in that: “All your teeth will fall out if you don’t buy this now, and while they are running a ‘special’.
Why is that we have to lure the shopper and coax them into buying something, that if you took down all the smoke and mirrors, that looks simple, perhaps even cheep. I remember when the economy was up and disposable fashion was at an all time high, the daily retailer didn’t stock the stores with employees, but rather with clothes that would be overstuffed onto the racks and were falling off onto the floor with no one to pick them up. Now though, after the economy took a slump and retailers took a hard look at sales to square footage ratios, they found that they were loosing money on markdowns at the end of ever season. The stores staffing stayed at an industry standard low, and with the teen trend model working the cash register, what more can be said but no wonder that retail is failing!
Get me an eager person, who knows that it is hard to find a job out there to want to assist me and give great customer service, why else would I return? Do I really need another casual jacket or wrap-around scarf? Give me the goods good, and I’ll give my loyalty as a customer to return to those that take care of me best!
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